Alba y Mar Resort

Overview
Turnkey Beachfront Surf Resort in El Tunco | 20 Rooms + High-Volume Restaurant & Bar | Annual International Surf Events | $6.5M

Step into one of El Salvador’s most recognized surf hospitality assets: a 20-room beachfront resort in the heart of El Tunco, the epicenter of Surf City. Alma y Mar Resort pairs oceanfront rooms with a restaurant and bar that run at serious daily volume, plus an annual international surf event that keeps the property in front of a global audience. For investors, it’s a rare chance to acquire an operating, multi-revenue hotel in one of Latin America’s most dynamic surf markets.

Beachfront Lifestyle + Prime Surf Location
Wake up to salt air, open the doors to ocean views, and walk straight to the sand. Alma y Mar sits on the beach in El Tunco, next to world class waves like El Sunzal and La Bocana, which suit both beginners and advanced surfers. That mix of breaks is a major demand driver, bringing first-timers, surf-camp groups, and seasoned travelers who plan their stays around the swell.

Rooms Built for Surf Travelers
Twenty guest rooms [room mix: oceanfront / garden / suites] with [A/C, private terraces, hot water, Wi-Fi]. The layout suits both couples and surf groups, and the unit count is manageable for a professional operator to scale.

A Restaurant + Bar That Drives Revenue Beyond the Rooms
This is not a hotel with a side restaurant. Alma y Mar runs a high-volume food and beverage operation serving roughly 800 plates per day, with a bar that stays busy through the day and into the evening. F&B diversifies income beyond room nights and gives a new owner room to grow through events, packages, and pricing.

International Surf Events
Each year, Alba y Mar hosts international surfing events such as the ISA World Surfing Games, with 256 surfers from 52 nations, and the 2026 ISA World Junior Championship brought more than 400 athletes from 56 delegations and filled El Tunco’s lodging to 100% occupancy. They bring athletes, spectators, sponsors, and media, fill rooms and tables during the event, and strengthen the brand year-round. The resort has also hosted international surf-art festivals, live music and electronic music events, tourism celebrations, and Surf City wellness activities, making it a recognized gathering place within El Tunco's vibrant surf and entertainment community. The area itself has a proven stage.

Investment Value
For investors seeking a destination hotel with built-in demand, Alba y Mar delivers:

• 20 keys at a $6.5M asking price (about $325K per key)

• Three revenue engines: rooms, restaurant and bar, and annual events

• Beachfront in El Tunco, El Salvador’s best-known surf town

• Operating and turnkey, with [staff, systems, and licenses] in place

• Financials available to qualified buyers under NDA

• [Land size: 2,809.58 m² / Building size: 2581.29m2

Surf City Upside
El Tunco is the heart of Surf City El Salvador. International events, direct-flight growth, and a steady flow of surf travelers keep demand building year after year. A property that already combines oceanfront rooms, a busy restaurant and bar, and a signature event is positioned to capture it.

Alba y Mar Resort is the ultimate beachfront hospitality opportunity: a working, revenue-diversified asset in the center of one of the world’s growing surf destinations.